The story of AYAM SET, through my lens from the beginning until now. Here we go.

I'm Maya. Back in 2022, i started AYAM SET: a new shopping destination curating matching sets by mood & occasion, to make shoppers’ lives easier while shopping & getting dressed. At the time, it was post-covid and i felt like there was a real hype around sets- easy, chic & versatile! That’s how it started and I ran this concept for some time.

Three years later, I took a step back to re-think AYAM’s bigger picture. I realised I didn’t want this concept limited to curating & selling sets only. To me AYAM SET is a feeling — the feeling of being All Set, ready for whatever life throws my way. So I started imagining it as something more than a store — a destination where curation could go beyond sets or clothing but into everyday life.

Fast forward to now, AYAM 2.0 is here.

A new chapter built around the same core idea: to make your life easier by cutting through the noise & curating only the best through different categories.

Shop by mood & occasion: AYAM Cozy, AYAM in London, AYAM Chic... Discover brands, places (through our city guides) and music (through our spotify playlists) Get personal styling tips through our styling services. Curated all in one place.

Say hi to your new favourite shoppable lifestyle magazine! i hope you love it as much as I do, and use it as a destination that you'll always want to come back to, for inspiration & more...

Are you All Set YET? Xx